Being a store cupboard essential in the majority of households, fruity and flavoursome jams are in high demand. From classic strawberry jams and orange marmalades to zesty lemon curd and seasonal blackberry jam, we are spoilt for choice when it comes to mouth-watering offerings. As well as being delicious, the number of bright colours on the shelf leaves the aisle looking more appealing than ever before, so compliment the summery shades with stunning jam jar labels.
Whether you sell homemade jams with locally grown fruit at your local farmers market or are a household brand looking to release your latest product range, standing out from the crowd with creative jam label ideas is a must. To help you produce the most effective self-adhesive jam jar labels that represent your brand personality, we’ve pulled together some tips for creating unbeatable jam label ideas.
1. Know your audienceWhen it comes to creating custom labels, designing them with your target market in mind is key. Establish your ideal consumer and tailor your self-adhesive jam jar labels to suit so you can increase the likelihood of gaining their attention. If you are selling a more high-end product aimed at older generations, considering more traditional jam label ideas with emphasis on the quality ingredients used will resonate better with your target audience. On the other hand, if you specialise in quirky new flavours which are not commonly seen on the market, using eye-catching designs on your food packaging will be attractive to a more experimental audience. By knowing your audience before coming up with jam label ideas, you will be able to tailor your messaging and designs to align with the desires of your ideal customer.
The market is more competitive than ever so designing self-adhesive jam jar labels that stand out will help you get noticed. With your jam jar labels being the first thing that a shopper will see, make the first impression a good one by letting your creativity flow and producing unique jam label ideas. Some of our favourite ideas have stuck in our mind thanks to their originality, going against the norm to establish their own brand identity. Clear labels with a minimalistic design are powerful as the focus is on the product itself and the delicious jam on show. We’ve also seen examples of intricate designs in all different shapes and sizes such as a honeycomb shape for fresh honey or cut outs of the shape of a strawberry for a jam label.
Creating stunning self-adhesive jam jar labels is one thing, but investing into quality is another. The nature of jam means that the product can last a long while, with a lengthy shelf life and only a small amount tending to be used per serving. Since your jam jar labels are likely to be sat in the cupboard for quite some time, ensuring that they can withstand the test of time will keep your product looking great for the duration of its lifespan. Find a company who can print self-adhesive jam jar labels using quality methods and finishes that can withstand any spillages, direct sunlight or cold temperatures to keep your design looking pristine. Now more than ever, we’ve noticed consumers making more eco-conscious decisions and jam jars are ideal for reusing once empty; whether that be for storing little bits and bobs or re-purposing completely by turning them into a candle or flower vase, make yours their first pick!
Here at Labelnet, we have been helping brands come up with unique jam label ideas for years. Our advanced machinery means you can design self-adhesive jam jar labels in your choice of shape, size, design and finish to bring your vision to life. If you are looking to find trustworthy printers for your food label printing with existing artworks or are starting the process from scratch, do not hesitate to get in touch today. Our expert team can work with you at every step of the way to discuss the best jam label ideas for your business type and send over some free samples so you can visualise them against your jars and test the quality for yourself.