With a staggering 2,500 breweries dotting the landscape of the UK, the beer industry is experiencing an unprecedented boom. What was once the realm of traditional glass beer bottles has now evolved into a new trend – brewers are increasingly turning to the chic allure of custom beer can labels. At Labelnet, we understand the importance of ensuring your investment in a new beer can label design doesn't go to waste. Drawing upon our extensive experience in the beverage industry, we specialize in producing high-quality labels for beer, ale, and cider manufacturers, and we've the knowledge to print for both beer cans and beer bottles.
In the realm of print production, there's no discernible difference between bottle labels and beer can label designs. Both receive the same meticulous attention to detail and are printed to the highest quality using our flexographic or digital presses. We offer a wide range of paper and polypropylene materials, all available on rolls for easy machine or manual application. The primary distinctions lie in the label's size, shape, and design. With over 2,000 pre-made cutters at our disposal, we're well-equipped to save you time and money with our expert beer can label printing services.
When it comes to applying labels to your beer cans or bottles, it's crucial to consider the unique conditions they'll face – cold and wet, having just been filled via a wet-fill process with your delectable, refreshing beer. Therefore, selecting the right material for your beer labels is paramount. We highly recommend using a polypropylene (PP) material with a robust, waterproof adhesive. This material is available in clear, white, or metallic shades, and we can customize it to your precise specifications.
The metallic PP option is a popular choice for creating a hot foil look, all without incurring the costs of hot foil tooling. Alternatively, the translucent material creates a sleek, no-label appearance. The white PP, on the other hand, is ideal for full-color, high-impact prints, resulting in stunning craft beer can labels. If you encounter issues with label adherence during the canning process, we have technical solutions at your disposal. Our specialist materials use strong adhesives and laminates to create a barrier between moisture and your beer labels, ensuring the high-quality finish necessary to make your product stand out on the shelves.
Regardless of whether a brewery chooses bottles or cans, label design remains a vital aspect of branding and marketing. It's a way for brewers to convey their identity, values, and story to consumers. Creative and distinctive label designs not only catch the eye of potential customers but also leave a lasting impression.
When it comes to designing labels for beer cans or bottles, several key factors come into play:
Size and Shape: The dimensions of the packaging influence the layout and composition of the label. Bottle labels are typically larger and allow for more intricate designs, while can labels demand a more concise approach.
Materials: Consideration of the packaging material is crucial. Bottle labels often use paper or textured materials, while can labels may benefit from metallic or waterproof materials, given the potential for condensation and exposure to moisture.
Printing Techniques: The choice of printing technique can enhance the label's visual appeal. Both packaging types can benefit from techniques like laminating, spot varnishes, and digital printing for a vibrant finish.
Brand Consistency: Whether a brewery chooses bottles, cans, or both, it's essential to maintain brand consistency in label design. This helps consumers easily recognize and connect with the brewery's products.
The debate between beer cans and beer bottles is far from settled, as both have their merits and loyal followings. What's clear, however, is that the choice of packaging greatly influences label design, and both offer exciting opportunities for creativity and storytelling.
In today's craft beer landscape, it's not just about what's inside the container but also how it's presented. Breweries that embrace this duality – whether opting for the timeless elegance of bottle labels or the modern flair of can labels – are crafting unique experiences for beer lovers and pushing the boundaries of label design in the process. Ultimately, it's a win-win situation for both brewers and beer enthusiasts, as labels continue to evolve alongside the ever-expanding world of craft beer.
To get a glimpse of our expertise in printing quality beer labels , please request a free sample pack. We take pride in helping breweries make a statement in this ever-evolving industry, whether you choose bottles, cans, or both. At Labelnet, we're here to elevate your brand's presence and showcase your passion for brewing in every label we create.