If you want your brand packaging to stand out and look luxurious, hot foiling could be the ideal solution. Both unique and sophisticated, hot foiling can help create a metallic effect that’s achieved with our state-of-the-art printing press, giving your products a greater edge and the ability to stand out on the shelves from generic drinks labels to those that have an acquired taste such as gin labels. With the opportunity to create a hot foil design of your own and the ability to make the most out of a luxurious finish, we’re taking a closer look at how it works and what else you can do to make your packaging shine.
Hot foiling printing is traditionally carried out using metallic foils, heat and a complex printing press. It’s the process of heating dye to extremely hot temperatures before pressing it onto paper with foil carrier film placed between the two. A hot stamp then proceeds to press the foil onto the desired material, creating a unique metallic design.
A hot foil machine relies on combining heat and pressure to apply the hot foil onto the desired packaging material such as paper or card. Once complete, your design will come to life, contributing visually to dress your product. Whilst it’s possible to carry out hot foil stamping at home, larger scale products or printing require an industrial machine that’s designed to produce multiple hot foil labels in one go.
Why Choose Hot Foil Printing?
There are several reasons behind why hot foil printing is so popular, helping brands increase their product visibility and appeal to attract new customers whilst retaining those who have previously bought the same product or at least the same brand to open up new purchasing opportunities. In a busy market within your industry sector, here’s a breakdown of why you should choose hot foil printing the next time you update your product packaging.
Hot foiling is a great addition to any form of product packaging from our food labels and wine labels, to the cosmetic labels we see on the products we buy online and in store. Your product's appeal doesn’t just come from the inside, but the outside too. Customers are attracted as much to an item's packaging as they are to the product itself, meaning that you need to find an equal balance between the two to keep on top of the consumer's mind.
Hot foiling offers a luxurious look and feel that several products cannot, making it a popular choice amongst retailers willing to go above and beyond to make sales. Due to the nature of hot foil stamping, you can be as intricate with your label design as you would like, offering further opportunity to stand out compared to traditional printing methods. They’re not only easy on the eye but feel high-quality too, adding to the overall customer experience.
One of our favourite elements of hot foil printing is the control you have over the design and colour of your label. They are completely customisable, making them a great option for brands who are known for their complex designs or having decorative elements on their packaging. If you are introducing a limited product or one that you want to make stand out for your business anniversary or even for Christmas, hot foil is the perfect excuse.
Generally speaking, cold foil stamping is more cost effective when compared to hot foil stamping. However, hot foil stamping has the ability to improve the perception of the value and quality of the product it's on, making it worth the extra pounds to produce. If you are more conscious over the cost of hot foil printing, the initial outlay is the biggest outlay due to the cost of the hot foiling tool but once purchased this can be reused again and again for all future orders making it a valuable investment to any business.
If you are looking for a way to make a good impression on your customers, all arrows point to hot foiling. Hot foiling creates a more unique appeal to any product and the bandwagon is ready to be jumped on, providing you with a head start to better product packaging - and what’s more appealing than that!
Whether you are seeking an exclusive way to upgrade your products packaging or want to create a brand-new label design that's guaranteed to turn heads, hot foil printing is set out to become one of the most popular packaging trends in 2023. Get ahead of your competition and begin looking at ways to update yours today!