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Benefits of Screen Printed Labels

Written by Jessica Bedford, Marketing Executive | Dec 4, 2023 12:29:34 PM

Diving into the Magic of Screen Printed Labels

Ever wondered about those cool labels that feel extra sturdy and look like they've got a secret recipe for durability? Yep, those are screen printed labels! This technique, also called silk screening, has been around forever and it's the go-to for making labels pop with vibrant colors and a texture you can actually feel.

So, what exactly is screen printing? It's all about using a fine mesh to transfer ink onto a surface, creating vibrant and tactile designs. They might not nail the tiny details, but they make parts of a label stand out!

Where They Shine

Screen printed labels are the superheroes of the label world, especially for stuff that's chilling in glass bottles facing spills, temperature changes, and sunlight. Think gin, whiskey, rum, or even olive oil labels – these products can take a beating with spillages and moisture but with screen printing they still look awesome.

But it's not just bottled spirits and foods that get all the screen printing fun! Lots of other companies selling vape oils, chemicals, and healthcare products also jump on the hype. They love the glossy, sophisticated look and can even use it for things like adding braille text.

Benefits of screen printed labels include:

  • Durability: Resistant to weather, abrasions, and fading, ideal for outdoor and challenging environments.
  • Vibrant Colours: Offers vivid, opaque colours that stand out and endure exposure to sunlight.
  • Tactile Feel: Creates a textured, tactile finish that enhances the label's appeal.
  • Bold Design: Well-suited for bold, standout designs, perfect for various industries like beverages, chemicals, and pharmaceuticals.
  • Versatility: Applicable to a range of materials and surfaces, including glass bottles and clear substrates.
  • Accessibility: Can be used for incorporating Braille print, catering to accessibility needs in certain industries.

The Strengths of Screen Printing

Why opt for screen printed labels with so many label printing options? Their resilience shines in outdoor settings or harsh environments, weathering elements and abrasions without fading or peeling. This technique coats labels with a thickness that exudes durability and opaqueness, offering a wax stamp-like elegance to designs.

How It's Done

So, picture this: screen printing works by using a mesh screen with areas blocked off by a stencil to transfer ink onto a surface. When the ink is pushed through the screen using a squeegee, it creates a printed design or pattern on the label material below the screen and quickly cured with UV lamps.  Bam – you've got an looking awesome label!

In the symphony of label printing techniques, screen printing offers a visually pleasing and tactile finish that resonates with durability, elegance, and charm. They've got the looks, the toughness, and that unbeatable feel that makes brands shine brighter than the rest.

When it comes to selecting the perfect label embellishment, consider screen printing—not just as a technique but as an embodiment of your brand’s resilience, boldness, and commitment to excellence.