Best Branding Ideas For New Businesses

Branding a business is no longer just about picking your logo and selecting a colour scheme. A lot more goes on behind the scenes, helping you to ensure your business is portrayed how you want it to be. There are several other elements of your brand you will want to consider before launch, such as the social media platforms you can be followed on and your website. With that in mind, we’re taking a closer look at the best branding ideas for new businesses to start 2023 with a bang.

Create Something New

Setting up a business is one of the easiest steps to creating your own brand, but it’s what you do from then on that really matters. Even though it can be tempting to copy those around you, to stand out, you need to follow your own path. This means doing your own in-depth research into the field you want to step into, bridging the gaps other brands are failing to do successfully. By doing so, you have a greater chance of making a difference and converting existing customers of other brands to your business. So, instead of following the crowd, consider how you can make your new business stand out to appeal to a wider audience.

Brand Packaging

When it comes to branding your business, you want to make sure everything you put out into the world is recognisable. We don’t just mean in terms of the colour and design your brand uses, but the style of your products and brand packaging. Brand packaging for new businesses is so important, acting as an extension of your advertising strategy. Due to this, it’s important to ensure your packaging reinforces everything about your brand such as its overall identity and story. We don’t just mean bottles and jars, but drinks labels and food labels, too. 

Quality of your brand packaging is also so important, helping to ensure that your products are delivered safe and sound. Depending on what it is you are selling, it can be beneficial to run tests. That way, you know first-hand what customers will receive when ordering from you, ensuring the goods inside are undamaged. For extra protection, you may decide to use bubble wrap or packing peanuts to provide additional padding and support.

Enhance Online Activity

Marketing your business online is so important and there are a number of ways you can get the word out there about your new businesses without spending thousands of pounds on OOH (out-of-home) advertising. Social media platforms such as TikTok and Instagram are free to set up, enabling you to provide your target audience with a constant stream of posts and information. If you have the budget, you can also consider running paid ads. 

Paid ads allow you to target new users with images and videos, based on their interests and behaviours, driving further conversions to your website. It offers a measurable way to track your goals and promote your latest product or service developments, giving you the opportunity to promote your USPs (Unique Selling Points) that help to set you apart from other brands.

Work With Influencers

Even though you might not be ready to work with the biggest influencers in your industry just yet, it’s beneficial to keep a close eye on the campaigns they are doing and where your brand may slot in. Through doing so, you can plan out the type of content you too may want an influencer to share with their followers and determine who exactly is the right fit. Whilst influencer marketing offers several opportunities, it’s those who are authentic you want to approach for deals as they are the individuals who will build your credibility and trust.

Create Referral Schemes

Branding your business is more than what your website looks like, what your social media platforms say and the products or services you offer. Referral schemes can help to attract new people at the time of launch, right up until your brand's first birthday and from then on. For example, you could set up an offer that provides customers £5 off each purchase after successfully referring a friend or 10% off at the checkout. You can also consider setting up further initiatives to encourage individuals to continue shopping with you, such as if your customers make X amount of purchases within a certain period of time, they receive something free or an exclusive one-time use discount code.

Starting a business is no mean feat and requires a lot of thought and attention to make sure your brand excels in heavily crowded markets. Through keeping these points in mind and offering something unique, you can quickly encourage customers to convert to you, providing strong initial market share. Not to mention the best custom printed labels on the market. Just don’t forget about the smaller details such as your brand packaging and labelling to make your products stand out!

If you would like to get started with researching label styles, shapes and designs request one of our sample packs to see a range of ideas for your business.