It's the most wonderful time of the year...almost!
Christmas is creeping up fast and now is the time to order your Christmas label stock to be ahead of the game for the Christmas countdown. We supply self adhesive labels for food and drink sectors which are booming throughout the festive period with more consumers purchasing luxurious goods from tasty confectionery to mouth watering spirits to supply friends and family over Winter.
What is trending this year?
If you are an artisan company then Christmas is the perfect time of year to launch your new chutneys or jams. Bestsellers amongst festive foodies is always going to be cranberry sauces, chutneys and jams for delicious cheeseboards, mince pies and stuffing. But there is plenty of room for fun twists on other elements such as gin mayonnaise and ketchup or flavoured chocolate liquors.
This year we are seeing strong demand for hampers, gift boxes, and gift trays made from sustainable materials that can be repurposed long after the festive season. Our range of eco-friendly materials are great for adding a story to your brand offering sugar cane labels for jars of sweets or recycled citrus fruit paper for jars of marmalade for example. Ask our team for more information or samples.
As we see more and more interest in food, consumers are looking to buy food items as gifts for the foodies in their life. A mouth watering spicy sauce is always a popular stocking filler as well as jars of sweets or chocolate for both adults and children.
Another popular gift option each year is a drinks gift box for those that like a Christmas tipple with consumers looking for more budget friendly options under £20. From miniature bottles of gin or vodka, to craft ales and IPA there are potential gift box sets to be bought to cater for all tastes.
Finally, we all love a box of cosmetics treats with handsoaps, body creams and candles always being a loved gift by most at Christmas. We are noticing candle companies launching new fragrances and simplistic, yet elegant label designs to attract a broader audience.
Dress to Impress
So when it comes to your Christmas products launching how will you stand out from the rest? Dressing your packaging in stand out Christmas labels will give you one step ahead to draw attention and add detail to your branding. Colours which ooze Christmas festivity includes your classic reds and greens as well as luxurious gold and silver foils for added value to the look of your food jars or drinks bottles.
Go to Market
Marketing your goods online is a big trend using Instagrammable posts featuring your product range to attract your audience and drip feed content around the launch of any new products. Offering a discounted rate for first time orders will also help boost sales and increase a buzz about your brand!
For help with getting stocked into local farmshops our partners might be able to help with knowledge and contacts within this industry. Artisan food and drinks are ideal for farmshops and can sell in bulk for faster sales.
Book into your local Christmas fayres and stock up your stand with festive products and readily wrapped gifts for your audience to purchase. Dressing your stand with festive lights and branded backdrops will help get you recognised. There are so many ways to enhance your sales and get ahead of the game this Winter.
Our team are getting busy for the Christmas countdown and have extensive knowledge to help choose the best materials and finishes to set your Christmas products apart on a crowded shelf over the festive months ahead. Get in touch for free samples and quotes.