Although it’s hard to imagine, with the current cold spell we are having, summer is just around the corner and with food fairs, beer festivals and farmers markets on the horizon, what better time to start prepping your craft labels for the summer season.
Craft labels are generally used for artisan foods such as jam, honey, ketchup, and cheese; drinks labels such as craft beer labels, ciders and ale labels; or homemade products such as candles and hand soaps.
A craft label is used for homemade/artisan type products which has a textured feel and often made from recyclable paper material rather than a gloss Polypropylene (PP) or Polyethylene (PE). The look of a label is vitally important, as this is your customers first opinion of your product. So, taking time to think about your design, colours, materials and size of your label is not something that should be rushed.
Take a look at your current labels and ask yourself some questions and look at it in the eyes of your customers.
These are some ideas that may help you gauge whether your labels need a re-vamp in time for the summer season, or if you just need to pre-order your existing labels to ensure your stocked up for the busy period ahead.
A few simple ways to re-vamp your labels could be as simple as changing some colours. Say your colour scheme is a white label with red and yellow writing – you could change the yellow colour to gold to give the label a more premium look, or perhaps change the white label to red and the text to white to make it stand out more.
Another way to enhance or re-vamp your label is to have a look at the current material you are using and think about changing it to a thicker, textured material, or something that is pearlescent to look at.
The final way to re-vamp your labels could be to strip it back and start again with a fresh design. If you can find a graphic designer to sit down with and brainstorm some ideas of how you want your label to look, they can come up with several designs until you are happy. Read more here about how to go about designing your labels.
If you are just starting out with your business you may not have thought about your labels yet, as this often gets overlooked until the final stages, but can be the thing that turns your product from a small start-up business to a big supermarket brand that everyone is familiar with. Never underestimate the power of peoples first impressions and how important your brand is to selling your business.
Some things to consider when ordering your labels are: