Creating The Perfect Hot Sauce Bottle Labels

When it comes to creating a perfect label for your hot sauces, colour, imagery and style is everything. Your labels are the most effective way to grab your customers attention and differentiating yourself from your customers is a great place to start. The colour of the label can represent the spice level as well as the flavour.

Add Some Colour

For an extra hot sauce the first colour that usually springs to mind is inevitably red! But there a range of popular colours to dress your hot sauce bottles.

Red – red is commonly used on hot sauce labels as the colour represents fire and red chilli’s, which are both hot! Using red within your hot sauce label, although is unoriginal, it is what people associate with a hot sauce and a way to become easily recognised.

Black – lots of hot sauce brands opt for black as another colour to show that their hot sauce means business. Black also creates a perfect contrast with reds and oranges to make the text or imagery stand out.

Orange – a tone down from red, orange is another popular colour to choose for your hot sauce bottle labels, and one which is bright in colour which helps your product to stand out.

So, they are your 3 most common base colours used on a hot sauce label but you are by no means limited to using those as the flavour of your hot sauce also comes into play enabling you to add other exciting colours to help your customers spot the flavour within seconds of looking at your bottle.

Hot Sauce Flavours and Imagery

If your hot sauce has an added tasty flavour then using a colour to represent that is another way to make your bottle label unique. We’ve listed some examples below.

Lime – if you have a touch of mouth tingling lime within your hot sauce, add some lime green text or picture of limes into the mix. It will jazz up those labels in no time!

Habernero – displaying a graphic of the Habernero chilli which gives your hot sauce that eye-watering spice will draw your customers in and show exactly what you are offering. It also gives a good indication of the spice levels within your sauce.

Yellow Pepper – why not opt for a bright yellow label if your key ingredient are yellow peppers! This will really grab your customers attention. Alternatively using a white background and using yellow pepper graphics across the label is another way to design the perfect look for your hot sauce.

The options are endless but get creative when it comes to displaying the flavours on your hot sauce bottle labels with vibrant colour and eye-catching graphics.

Fonts For Your Bottles

Your font speaks volumes about the flavours your hot sauce offers. If you have a smoky flavour in your hot sauce bottles you could go for smoky, wavy type font. If your sauce is fire-hot add flames to your font to really give it the spicy effect. Hot sauce label fonts don’t have to be contemporary or corporate, you can really go to town and make the fonts exciting, bold, and unique.

Label Material Choices

With so many material choices deciding on budget, effect and durability is always a good start.

Using thicker premium papers for a craft label can be popular but papers are less waterproof so always test your materials before giving them the thumbs up. You want them to be durable in cold environments (such as a refrigerator) and can withstand hot sauce spillages without peeling off.

Using a silver metallic polypropylene material can really set your artwork alive! Adding a foil effect to your design without the cost of using hot foiling. Any colour can be printed ontop of the silver foil but it will still keep the metallic effect of the design. Want to see some samples? Click here.

Semi-gloss polypropylene is a popular choice because of its versatility, durability and shiny finished look. We always recommend laminating your labels to give it added longevity and to add either a glossy or matt finished look to your hot sauce label design.

Consistent Branding

You want people to recognise your brand every time so if you have a range of hot sauce flavours then keeping the theme consistent is key. Most brand will position their logo in the same place with the same colours but change the colour of text or image to represent the various flavours which they offer. Once you attract your customers with your brand, they will start to instantly recognise your hot sauce bottle labels by seeing your logo or stand out imagery which you choose on your label designs.

Make Your Hot Sauce Labels Stand Out

There are plenty of customisable options to use on your hot sauce labels such as hot foiling, embossing and using varnishes which will make your bottle stand out more on a crowded shelf. Using unique label shapes, getting creative with your artwork and using eye catching materials are all ways to make you stand out and make your labels look attractive to the eye.

Another useful tip is to add a QR code onto the back of your label which directs your customers straight to a web page which may have useful recipe ideas to use with your hot sauce or list the ingredients within the bottle. Think outside the box and make your labels impress your target audience.

We have thousands of cutter sizes in stock ready to create your perfect custom labels and our team are on hand to answer any questions. Still need some inspiration? Why not order one of our sample packs.