Creating Luxury Labels for Drinks
When it comes to tapping into a high end market, appearance is everything. With your custom labels being the first thing a consumer will see, make the first impression count by portraying your brand in the best possible light.
Whether you sell premium spirits such as gin or whisky, mixers, wine or beer, creating luxury labels for drinks which appeal to your target audience will help your brand maintain its market share in such a competitive marketplace. By making the most of luxury label printing techniques, your product will have an edge over other drinks brands to create the premium feel you aim to achieve, matching the quality of the product within.
Luxury labels that appeal to your target market
By establishing an ideal consumer profile and tailoring all of your brand communications to appeal to this profile, you are reaching those who matter the most. When you consider the key considerations that your target audience are likely to make when picking out your gin bottle or beer can on the shelf, you will be able to highlight your unique selling points and fill that gap in the market. To cover all ground for your luxury labels, take into account the following characteristics of your audience:
- Age
The desires of different age groups can have an impact on their shopping habits. For the older generation, a more traditional approach with focus on the flavour descriptions or manufacturing process is a way to appeal to those who know exactly what they want. For a younger age group, aesthetics and creativity are a bigger factor. Researching trends and creating eye-catching designs with unique flavours, scents and campaigns can work well for a more experimental audience. - Location
Depending on the nature of your product, the area you target can play a big part in your marketing efforts. If you are a local family run business, emphasising this within your luxury labels can be a great selling point when selling in the local area, helping to build up customer relationships. Alternatively, locally sourced ingredients are a big hit when it comes to luxury products. For example, highlighting the fact you use ingredients or materials sourced within the UK or from local businesses can be great for the more eco-conscious consumer. - Lifestyle
Basing your communications on the desires of your audience will allow you to tailor your efforts to suit. When it comes to luxury drinks, many consumers tend to keep bottles, bags and boxes which can be reused as household decorations, so bearing this in mind in the luxury label printing process can help elongate the lifespan of your products. For example, decorative glass bottles with luxury gin labels can be kept as decorative pieces or filled with flowers.
Adding extra touches through luxury label printing
The high-end drinks market is a tough one to stand out in as consumers are surrounded by familiar brands and premium packaging. Creating a powerful brand image that is portrayed through eye-catching yet luxury labels will mean you can resonate with your target audience and encourage potential customers to try something new.
Here at Labelnet, we know how much the small details matter. We continue to invest into top of the range machinery so you can create embellished labels that many others cannot, helping you stand out from the crowd with luxury labels that cannot be beaten on quality. For maximum impact, make use of the following embellishments available for your drinks labels:
- Hot foiling
Choose from a range of colours including silver, gold and copper hot foiling to add a premium shimmer to your labels. The metallic finish creates a decorative quality that oozes sophistication and will stand out against standard printing techniques. - Screen printing
Ideal for bright colours, screen printing creates a thick, opaque layer of colour for a smooth and bold finish. Screen printed luxury labels create an ultra-glossy finish which can withstand more extreme conditions for a long-lasting result. - Embossing
Add new dimension with embossed printing, creating a raised or sunken surface which is both visible to the eye and creates a new texture. Embossing is particularly effective for drawing the eye to any key lettering or particular sections of the design for a premium appearance which stands out. - Luxury varnishes
Finish off the luxury label printing process with premium varnishes that not only create a sleek appearance, but increase durability. Whether you want a glossy finish on your whisky bottle, an elegant matt varnish for your gin bottle label or even a sandpaper textured varnish for the ultimate wine label, the options are endless.
If you are looking to take your drinks labels to the next level, we’re here to help. Do not hesitate to get in touch today to discuss the best luxury label printing processes for your product range and order some free samples.