When it comes to creating a beer bottle label design choosing the right colour, style, material and artwork for your beer label, is vital to ensure your bottles jump out on the shelf and attract your customers attention. With so many beer companies out there and craft beer becoming increasingly popular, the competition is bigger than ever.
So, if you finally have mastered your thirst quenching, refreshingly delicious brew, and don’t know how to market your brand to entice your buyers, then this article should give you some pointers on where to start with creating the perfect beer label.
This will guide you through everything you need to know to create a catchy and memorable beer label that you and your customers will love.
Before you go in and start designing your beer labels artwork, you need to decide your brands identity which includes the logo, the colours and who you want to attract to your product.
Your next decision is whether you will be producing your beer in a glass bottle or an aluminium can. This may depend on if you’re producing a craft beer, you may want to opt for a beer can due to their popularity at festivals and for trendy youngsters. Or a glass bottle may portray a more premium looking beer to sell in pubs or supermarkets. It really comes down to personal preference and what works best for your audience so do your research before making a decision.
You would have decided on your brands colour already through the logo and what colours you want to work with that. You may decide to have different colour labels for each beer type you offer, or to keep the colour scheme simple. Colour is a great way to spark an emotion in people, and as a way to communicate your brand at a glance. Your beer label colour will also need to look good against the colour of the bottle or can which you have selected.
Green beer bottles are selected less regularly by craft brewers due to its popularity with household beer brands such as Heineken, Stella Artois and Carlsberg; but that doesn’t mean to say that you can’t opt for green. If your brand is full of colours from the rainbow however, this may not look pleasing on the eye against the green glass.
Brown bottles are often used for ales and provide a neutral background for your label making it ideal for any colour you choose.
A clear bottle will show off your brew, enabling your customers to identify what variety of beer you are selling and can be dressed up with bright bold colours.
Once you have decided on your bottle colour, (or aluminium can) your brand colour scheme should work with this perfectly.
There are thousands of shapes and sizes to consider for your beer label so before you start on your artwork make sure you trial your shape to fit your chosen bottle or can.
Do you want your label to wrap around the entire bottle? Will it be a custom shape that needs die-cutting to make your label stand out (this may increase the printing cost)? Will you have two separate labels for the front and back of your bottle? And does it require a label for the neck of the beer bottle? Have a look online at what other breweries do, and work out what works best for you.
Choosing the right font can help make your beer label stand out and communicate your brand’s personality. If you have opted for a premium looking label, you may want italic, fancy text. If you’re a craft brewery selling to a young audience, you may want something a bit bolder and really fun looking. Trial some different text styles to figure out what looks best and make sure the readability of the text is clear. You want your customers to be able to read your brand name so that they remember you, and can read the ingredients so that they can make an informed decision when purchasing.
Choosing a style for your beer bottle label design will be the pinnacle point for your artwork design. Choosing a cartoon-like illustration may be bold and eye catching and ideal for bright colours. A photograph or hand drawn image may portray a label with more sophistication, for a luxurious label.
Style will come down to your chosen target audience. You may want a minimalistic label with a basic cartoon mascot, or just a plain graphic design to keep it simple. Sometimes less is more.
Once you have decided on the style of your label you can choose your imagery to go with this. If you are using unique ingredients you may want to use to this as an image, if you’re patriotic and want to show off where your beer is brewed an image of your home county may be used, or perhaps a recognised animal from your country.
Step Seven: Choose your words wisely
What wording you decide to use on your beer label will grab your customers attention. You may want some words to be bold and stand out, and the language you use needs to talk to your audience. Make a list of the best words that describe your beer and select the best ones. Some common keywords which are used which may help inspire you are:
For all UK breweries looking for the ultimate beer labels, Labelnet can help with your order from start to finish producing high quality labels with unique finishes to set your labels apart from your competitors.
Your label experts can advise you on the best materials to use for your beer bottle label design, from coated paper, silver polypropylene, or textured craft paper there are endless options. What’s even better is finding the right label supplier can offer you premium embellishments such as hot foiling to create metallic text or images, embossing to add a 3D effect to part of your label or screen printing for a high build glossy print perfect for creating a stamped image.
Your label may be perfect for digital printing if using vibrant colours and needing a fast turnaround, or flexographic printing for larger orders and CMYK colours.
Don’t worry if this is mind boggling to you because your label supplier will help you step by step through making your final label decisions and can even offer a trial run of your labels before you commit to your order.
For further help with your label order please get in touch and our team will be happy to help 01277 364964.