Christmas Campaign Ideas to Get You Ready For The Festivities

It’s that time again; Christmas is creeping up on us! As everyone starts stocking up on delicious food and filling up the drinks cabinet, make yourself known with creative Christmas campaign ideas that will help you stand out. The marketplace is more competitive than ever, so upgrade your food labels and pull together your campaign ideas ready to promote your range and spread some festive cheer.

Switch Up Your Packaging

When the weather starts to turn cold, the supermarket shelves start to fill up with winter patterns and festive designs. Reach the best audience by adding some Christmas branding, giving your products a new lease of life and adapting them to the festivities. If you’re looking to take a more minimalistic approach, go down the luxury route with your custom labels by adding subtle winter additions. Whether your product is a food cupboard staple or can be given as an edible gift, make your packaging jump out by making use of unique embellishments such as metallic hot foiling or embossing.

Show Your Human Side

When it comes to Christmas campaign ideas, emotion should play a huge part. With the time of year being one for spending time with loved ones and enjoying the community feel, adapt a more human approach in your marketing efforts. Design Christmas branding that offers sentimental value, whether that’s a taking family approach that everyone can enjoy or even creating a festive mascot that is present across your marketing communications.

We’ve seen some great partnerships between brands and charities over the Christmas period, with businesses donating parts of their profit to their charity partner or working to fundraise through unique campaigns. With Christmas being a time for giving, encourage your audience to get involved and show your ethical side, winning over the hearts of your shoppers.

Create a Gift Set

We’ve all been there when trying to find a Christmas gift for that person who is difficult to buy for, opting for a box of chocolates or bottle of wine when all else fails! Food and drink gifts are a massive hit at this time of year, being available in abundance in a huge variety of gift sets with options for all ages and personalities.

Look into Christmas campaign ideas you can do with your existing product range, bundling items together in specially made packaging complete with Christmas branding. Whether you create a set of best sellers, different flavours or miniature samples, think about what would make a good gift and get to work on your new addition to the range.

Make Yourself Known

For businesses across all industries, Christmas is a massive time of year for marketing purposes. With deals at every corner, get your name out there ahead of your competitors. Use your existing platforms to shout about your Christmas campaign ideas, encouraging your audience to get involved and reaching people at every opportunity. Whether you use your social media platforms to run a competition, create a virtual gift guide on your website home page or work with influencers to spread the word. We recommend investing into quality imagery, getting snaps of your delicious food or drink in mouth-watering settings, tempting passers-by to impulsively give your offering a try.

It’s Time to Bring Your Christmas Campaign Ideas to Life

Here at Labelnet, we’re on hand to take your Christmas branding to the next level and bring in the wow-factor. Whatever your ideas, ensure your product labels are second to none so you can take on the festive season in style. From luxury sauce bottle labels to complement Christmas dinners all the way to premium spirit labels that make a special gift, we’ll get to know your brand and target audience to perfectly tailor your Christmas branding. By adding a special Christmas twist into your existing brand image, you can generate some festive excitement among your existing customer base as well as reaching a brand new audience, making the most of the big Christmas spend.

To get your labels in time for the Christmas rush, ordering as soon as possible is highly recommended to avoid disappointment. We’ll work with you to print a festive label design in line with your brand image and send out a free sample pack so you can see the quality for yourself and visualise different ideas against your own packaging.