The annual Speciality & Fine Food Fair is quickly approaching, bringing together thousands of food and drink specialists from across the country. Held in Olympia London from the 6th to 7th of September, the date is a huge event for foodies of all kinds, bringing together likeminded people and businesses for two days of delicious food and networking. The opportunity to see specialists from the industry in action to learn new skills and gain some inspiration for your own ventures is a valuable occasion, so what are you waiting for?
The Speciality & Fine Food Fair is made up of different areas so you can wander freely through the Discovery Zone full of new companies or learn something new at the Food for Thought Stage. The event is an opportunity for buyers from different sectors to meet new prospects as well as businesses to gain some new insights to inspire their next range. With 10,000 professionals attending, there’s plenty to discover so make use of your time and stand out among the rest!
Of course, we can’t say no to another year of the Speciality & Fine Food Fair, meeting plenty of unique new food and drink brands and helping them grow their business to the next level. This year, some of the Labelnet team will be attending and would love for you to come and say hi; we’ll be at stand number 2244 with plenty of information and fun opportunities on offer.
If you’re feeling lucky, take part in our food and drink quiz for your chance to be entered into our prize draw. We have got a Rick Steins ‘Stein at Home’ gift voucher up for grabs which is worth £100 and will be won by an attendee of the Speciality & Fine Food Fair, so pop by to enter the competition!
The Speciality & Fine Food Fair is an opportunity like no other, getting yourself in front of various buyers and meeting businesses who can help you grow your business. The Labelnet team will be on hand to discuss your food packaging labels, offering some unique suggestions for the nature of your products and recommending some ways to stand out amongst the crowd, so you can get your name out there and reach those who matter the most. We’ve pulled together some of our overarching top tips, but pop by our stand at the Speciality & Fine Food Fair for some more advice specific to your brand.
With so many consumers out there and countless unique brands around to choose from, connect with those who are on the same page. Your custom labels should clearly display your brand image and key messaging so you can catch the attention of those who are looking for brands just like you. Consider your industry, type of cuisine and brand image so those walking by know exactly what is on offer and can look for further information if they’re interested in finding out more.
As you walk around the Speciality & Fine Food Fair, you will be surrounded by hundreds of likeminded people who are all looking to grab attention. This is a representation of the larger marketplace, so doing your bit to stand out from the rest is necessary. Use your packaging space wisely to show off your brand and highlight your unique selling points, creating a bold identity that makes people look twice.
When designing your labels, you only have a split second to catch the attention of a passer-by. Make sure the focal point is on your USP as a brand and any key messaging is short and sweet. For those who are showing interest and would like more information, the smaller text will be able to provide additional details such as ingredients, preparation information and nutrition. If you over-fill your labels with too much detail, it is likely that people won’t take the time to understand what is going on and you will miss out on a potential customer.
Here at Labelnet, our team have worked with food and drink brands across all sectors to help them create custom labels that resonate with their target market. By getting an understanding of your brand and carrying out research into your audience type, our specialist designers are able to help produce and print unique labelling solutions that portray your brand in the best way. If you’d like to learn more, do not hesitate to get in touch with us today or pop by to our stand!