Any business that wants to give its consumers easy and quick access to a hyperlink should consider investing in QR code labels, instead of regular product labels.
QR code labels make directing website traffic simple. All your consumers will need to do when faced with any of your QR code labels is scan the QR code with their mobile device. It will then load whichever website link you’ve embedded in the QR code, allowing them to see the exact part of that website that you want them to see.
Depending on the type of business you have and, therefore, the products and services you offer, QR code labels could be exactly what you need to push the marketing side of your brand further.
For businesses selling food products at a festival or fair, including your website on your QR code labels is a great way for consumers to look your business up after the event is over.
If they enjoy the products they purchased from you, they’ll then start looking for you online. A quick link on your QR code labels will enable any link to pop up, such as:
Imagine having a stall at a huge food fair and wanting your consumers to have quick access to the allergens for your products. Having food labels with a link to allergens or product information can be extremely helpful for businesses that want to keep their food labels simple or those who want to provide a more accessible option to consumers who may struggle with reading small text on product packaging.
On the other hand, you may have a cosmetic business where your cosmetic labels are adhered to small products, making it difficult to read what the product’s ingredients are. You could include that information on the packaging and on the website linked from your QR code labels. Once you have that web link set up, you can include all sorts of additional information about your cosmetics or other products. Such as how to use them, tutorials, and guides, and even some history on your brand.
Now that you understand how QR code labels can help your business, let’s look at a few quick steps that will help you create your own.
The first thing you’ll need is the QR code for the website page you want to link on your product’s QR code labels. To make a QR code you can use an online QR code generator and test it out yourself before adding it to a product label design.
Once you have a high-quality code, you can include it in your image files to send to your chosen graphic designer, or use it yourself by exporting it directly into your design.
When your label design is complete, simply send the file over to a label printer like us here at Labelnet and we’ll do the rest. You can expect to receive a proof copy of your QR code labels to inspect before we send to print to ensure they direct you to the correct web page. Contact us today to see what label services we can offer you.