Switching to Sustainable Food Labels in 2022

The food and drinking market is booming, being one of the leading industries that is filled with delicious flavours and unique offerings. When it comes to food packaging, there is so much to consider, from the aesthetics and important information all the way through to the materials and finish chosen. Over more recent years, the importance of creating sustainable food labels to compliment eco-friendly packaging is becoming paramount, with both businesses and consumers doing their bit to minimise their environmental footprint.

As we settle into the new year, many businesses are looking into their strategy to see how they can improve and grow throughout 2022, planning the upcoming year and taking a step back to reflect on their image. With a Forbes article showing that a massive 88% of consumers want brands to help them make a difference, do your bit by switching to sustainable food packaging labels and show your ethical side to your customers.

Why you should consider sustainable food labels

Although we’ve heard of many businesses having their doubts over sustainable labels due to fears of quality being compromised, we’re here to put your mind at ease by delving into the advantages of switching to sustainable food labels.

• Encourage sustainable shopping
  Now more than ever, we all need to do our bit to reduce our impact and make better decisions. By swapping to sustainable food labels, get your message across to both existing shoppers and new customers by showing how easy it can be to make a difference.
  
  
• Stand out from the competition
  As well as doing your bit for the environment, switching to sustainable food labels can work wonders for the growth of your business. Catch the eye of savvy shoppers as they pass by, showing a more human side as you connect with those who are more conscious of their daily habits as well as those who may have not even been actively looking for brands who utilise eco-friendly packaging.
  
  
  
  
• Make use of sustainable materials
  The detrimental impact of single use plastic is no secret, filling up our landfill sites and harming our wildlife. By utilising materials which can be sourced ethically, your carbon footprint as a brand is reduced significantly without having to sacrifice on quality. For example, Apple Touch is a material sourced from FSC certified pulp and materials derived from marble waste require much less chemical consumption.
  
  
• Expand your horizons
  Many major retailers are introducing sustainability requirements, only accepting products who meet particular requirements. By switching to sustainable food labels, grow your reach by reaching out to more eco-friendly retailers who are looking to expand their product collection with environmentally conscious brands that will resonate with their customer base.
  
  
• Reach a younger audience
  With the younger generations being known to be more eco-conscious when shopping, broaden your customer base by tapping into this market. The power of social media has created a huge push towards more eco-friendly behaviour, growing awareness and getting people involved online. Reach those who care with your sustainable food labels, jumping on the conversation and changing for the better.
  
  

How to create sustainable food labels

If you are considering improving your own packaging, it doesn’t have to require large scale changes! Here at Labelnet, we help our customers make the switch to sustainable food labels that suit the nature of their business, ensuring that quality is never compromised. By designing self-adhesive labels that look the part, continue showing off your well-loved brand personality and even choose to add extra embellishments for extra wow factor. If your food products are stored in harsh temperature conditions, we will ensure that your sustainable food labels can withstand their surroundings, so you don’t have to worry about first impressions being tainted.

We offer various options for your sustainable food labels so you can pick out the one that works for your business. Our recycled labels are created using processes which reduce the consumption of non-renewable materials, minimising impact on our forests and keeping energy consumption down low. Alternatively, our sustainably sourced labels are manufactured using alternative materials which are much less damaging to create and require fewer chemicals. If you’re unsure on the best approach to take for your product range and would like to test the quality for yourself, do not hesitate to request a sample pack. Our knowledgeable team are on hand to recommend the most suitable sustainable food labels and work alongside you to design impressive solutions that will wow your customers.