Spilling the Secrets for the Best Sauce Bottle Label Design

No recipe is complete without a flavour-filled sauce to top it off, being a store cupboard essential in every household. From classics such as tangy ketchup and rich BBQ to flavoursome marinades and sauces for sweet treats, make your secret recipe a must have for consumers through your unbeatable sauce design.

Now that you’ve created your unique sauce recipe, it’s time to shout about it and entice customers to give your product a try, gaining that all important market share by positioning yourself above the competition. To help you get the most from your sauce packaging design, we’re sharing some of our top tips on making your food labels the best they can be.

Find your market

Creating an ideal customer persona will allow you to create your sauce bottle label design around this, focusing on the right audience so you can define your gap in the market. With so many sauce bottle labels out there on the shelf, there is no way of reaching every customer, so identifying a niche and standing out here is the recipe for success. If you’re creating a traditional recipe aimed at the older generation, sticking to a more conventional sauce packaging design with more premium wording will align with the target audience. However, if you have developed a fun range which is unlike anything the market has ever seen before, creating a sauce design oozing with brand personality and fun flavour combinations will reach a more creative audience who are looking to try out new flavours.

Show your story

Every brand is different, being derived from completely unique backgrounds with different journeys to get you to where you are today. Your sauce bottle label design is the place to portray your story and resonate with your audience, connecting with them on a personal level by sharing your brand personality. Are you a local family run business using hand grown ingredients? An ethical brand who is doing their bit to tackle climate change? A children’s brand using fun mascots? Whatever your story, incorporate it into your sauce labels and really highlight what makes you different from the rest.

Focus on finishes

The appearance of your sauce packaging design is the first thing a potential customer will see, so ensure the first impression is a good one. By paying attention to those extra touches, your sauce labels are more likely to catch the eye on a crowded shelf, helping entice passers-by as they browse. A matt laminate is great for creating a sleek and sophisticated finish whereas a gloss varnish creates a nice shine to compliment glass bottles. Adding texture is another effective way to produce luxury labels for your sauce bottle designs, creating extra depth and drawing attention to key messaging or imagery for maximum impact. Whatever design elements you choose, a high quality label is an indicator of the high quality product within, so make sure to portray your brand in a way that reflects your delicious recipes.

Test your success

Data doesn’t lie, so don’t ignore those all important numbers and use your results to grow. Continually reviewing any sales data and carrying out market research is a great way to check that you’re on the right track and identify any areas for improvement. Once you’ve finalised your sauce packaging design, run it by some consumers who fit into your target market and see what they have to say, noting down any strengths and weaknesses which could be worked on before you finalise your designs. If your sauce design has already hit the shelf, keep an eye on sales data and if you have a range, establish why certain products are performing better than others. These numbers are a reflection of how your audience portrays your business so use them to your advantage when creating an updated sauce bottle label design.

Here at Labelnet, we have years of experience helping brands create unique sauce designs in line with their brand image, combining high quality printing with original designs. If you are looking to improve your sauce packaging design and would like to discover the potential, we can send a range of samples so you can test the quality for yourself and see how they would look on your own sauce bottles. For any further information or a personalised quote, do not hesitate to reach out to a member of our team today.