Labelling your food is vital for listing all ingredients for your customers, displaying your company logo and raising brand awareness. This includes takeaway food labels, where food is delivered to your door.
Why not make the most of your marketing opportunities and add a label onto the brown paper bag before the takeaway leaves the shop. This could be a label to seal your bag with your company logo on, you may want to include a promotional offer, or add some labels to the food containers to notify your customers of what’s inside.
Making sure your customers are aware of any allergens is vital, after the Natasha Law came into effect. People who are vegan will want to know if a dish they have ordered is ‘vegan friendly’, some people have nut allergies so if your dish contains nuts, perhaps a simple label stating this could be enough to safeguard your customers health.
Over 7.5 billion takeaways were ordered in the UK last year, and 2020 is set to be even bigger. With the takeaway business in high demand you will want to ensure you’re one step ahead and fully stocked up, preparing for those busy periods. Ensuring your business stands out is essential, and with a little thought with your packaging, including the containers, bags and cups, you are half way there.
Many restaurants are using the takeaway food service and if you notice your next delivery that arrives you will be sure to find a label or two on their packaging.
It is a great way to get a piece of information out there with very little cost, and is ideal for growing your brand.