The Dry January Challenge

With dry January on the horizon now is the time to swat up on the benefits of going dry in January or to get your soft drinks range stocked up in the supermarkets now.

Year on year Dry January is becoming increasingly popular with 1 in 5 people who drink alcohol in the UK claiming to take part in Dry January in 2021. This means from 1^st to 31^st January no alcohol is to be drunk coming swiftly after the commonly boozy festive period.

This sobriety challenge starts on 1^st January (give or take a few hours after seeing in the new year) and attracts millions of people from all over the world.

So, if you’re a (non-alcoholic) drinks company getting ready for the Dry January rush or thinking of attempting a personal Dry January detox after the boozy festive period keep on reading for benefits and tips to motivate you in 2023.

Why take part in Dry January 2023?

The start of a new year is the perfect time to introduce healthy drinks from health shots for boosts of goodness, kombucha to aid your digestion or fruit juices for added nutrition in your diet. New years’ resolutions can spur you to start a new health kick, get fit or healthier so starting by knocking alcohol on the head for a good 4 weeks is the perfect start.

• Healthier
• Mood boost
• Better sleep
• Increased energy
• Stronger immune system
• Save money
  
  

Tips on surviving Dry January

Completely stopping alcohol for a month may sound easy to some but it can be more challenging than you think. So how can you commit to the detox and get mentally prepared?

1. Be prepared – get rid of alcohol in your cupboards in preparation for Dry January. Out of sight is out of mind.
2. Stock up – stock your cupboards and fridge of mouth-watering non-alcoholic beverages. There are huge ranges of drinks out there from non-alcoholic beer beer or gin, to kombucha or detox drinks to boost your immune system. Research and choose a few favourites.
3. Find a buddy – doing these things with someone else helps to motivate each other and puts the pressure on to complete the challenge
4. Track your progress – by marking off your days it will help you see the end goal and give you a boost. Working out how much you’re saving can give you a boost too.
5. Be positive – the challenge should be a positive thing to your life and make you feel better so making note and reflecting on your accomplishment regularly can have a great impact.

How to make your drinks stand out in Dry January

For businesses who offer non-alcoholic beverages this is the perfect time to ramp up sales and dress your drinks bottles to impress your audience. Launching a new flavour could be ideal for attracting your customers or revamping your labels with eye-catching designs or a new material.

Things we suggest for creating a new look to your bottles which are simple yet effective include:

• Changing materials – try a silver PP material to create a new metallic look to your design. This can instantly add value to the look of your drinks and attract the eye for passers by at a reasonable cost compared to adding foiling.
• Add a new varnish – varnishes and laminates not only protect the label and design but can add a new look to a label. Matt and gloss varnishes create 2 completely different looks, whether you want a vibrant glossy finish or a flat matt label. Textured and soft touch laminates offer something a little different with textured creating a rough sandpaper feel and soft touch creating a velvety smooth finish. Ask for one of our sample packs to check out our finishes for yourself.
• Change colours – if you’re label designs are all the same colours why not opt for a different colour to easily differentiate each drinks flavour, add vibrance and the bonus is they look great when lined up on a shelf.

So, for now enjoy the run up to the festive period, enjoy a tipple or two and then prepare yourself (personal or business) for an alcohol free January. Are you up for the challenge?