Case Study
Company: The Chilli Jam Man - The Rebrand
Industry: Food
About the customer
Simon Barrett is the founder of The Chilli Jam Man: an award-winning artisan producer based in Yorkshire, best known for its fiery, flavour-packed chilli jams, sauces, and sweet treats. Since its launch in 2009, the brand has grown in popularity across the UK, supplying both independent retailers and major stockists with bold, handcrafted products.
Where it all began
The Chilli Jam Man was approached by Labelnet’s sales rep, Richard Baldwin, over 15 years ago in 2009. Rich offered them a personalised service, which included bringing in design help where necessary and offering his knowledge about the label products that were needed to help them from start to finish.
As demand grew, they needed a more efficient solution to support their production. We helped them transition to high-quality roll-fed labels, improving their workflow and helping to scale the business. Over the years, we’ve worked with them on seasonal campaigns, new product launches, and packaging enhancements, building a strong and trusted working relationship.
What were they looking for?
In 2025, the business underwent a major rebrand, aiming to give its entire range a fresh and modern look while maintaining the bold, punchy visual identity it’s known for. The team needed a print partner who could ensure colour consistency, quality finishes, and timely delivery across dozens of SKUs.
What challenges did they face?
The rebrand presented several key challenges. First, The Chilli Jam Man needed to roll out the new look across a wide product range without disrupting production or supply. Achieving vibrant, high-impact colours—particularly when printing on silver substrates—was essential to maintain the bold aesthetic. On top of that, tight retail and promotional deadlines meant there was no room for delay, so reliable turnaround times were crucial.
How did Labelnet help?
Having worked together for over 15 years, we were able to step in quickly and effectively. We collaborated closely with their design team to ensure the new label designs were print-ready and met their creative vision. Using our premium digital printing technology, we delivered precise, consistent colour reproduction across all products. We continued supplying roll-fed labels to support their automated application process and advised on technical aspects like white ink underprints and finishes to ensure each label looked its best.
Benefits of working with Labelnet
Thanks to our collaborative approach and in-depth understanding of the brand, the rebrand rollout was completed smoothly and efficiently. The new labels translated beautifully in print, with vibrant colours and striking finishes that particularly stood out on the silver stock. Our quick turnarounds allowed The Chilli Jam Man to meet all of their production deadlines without compromise. The brand continues to benefit from our reliable service and tailored support—something that has defined our relationship from the very beginning.
"Rich from Labelnet has always been there providing a speedy and efficient service without issue – quality, service, and price – all ticked boxes."