The Ultimate Guide To Craft Beer Label Designs

After spending so long perfecting your recipe to create a delicious beer that customers will love, it’s time to portray that through your craft beer label design. With many craft beer brands being independently owned by enthusiastic beer lovers with a passion for new flavours, labelling is the perfect opportunity for each brand to portray their personality and reach other likeminded beer fanatics!

The demand for craft beer has been growing rapidly over recent years, with consumers trying out trendy new brands and finding tasty new beers. With no better time to upgrade your drink labels, we’ve pulled together some key ways to help you create the best craft beer labels and gain the competitive edge you’ve been looking for.

Establishing your identity

Shoppers love the uniqueness of craft beers thanks to their quirky nature and the range of brand personalities on offer. Unlike traditional beer brands, craft beer tends to have a more authentic feel based off of the creativity involved. Whether that be unique artworks, locally sourced ingredients or an open and honest brewing process, consumers are able to resonate with the brand and get to know the faces behind the products.

When in the process of craft beer label design, establishing your unique selling point will create the basis of your brand. Find what makes you different from other craft beer brands and figure out who is the ideal target audience. Once you know who you are aiming for, your messaging, colour choice, price point and promotional material can be tailored accordingly to create the best craft beer labels for your consumer base.

Stand out on the shelf

The craft beer industry is a tricky one to stand out in as there are so many bright colours, bold patterns and eye-catching imagery to compete with. Imagine your craft beer label design in a line up with other competing brands, do you think yours would jump out from the rest? First impressions count so offering something different is what is going to get you noticed and encourage shoppers to opt for something other than their usual favourite. Whether you promote the creative new flavour combinations you’ve created, use humorous imagery or play on your connections to the local area, put yourself in the consumers’ shoes and create the best craft beer labels for your target market.

Cans vs Bottles

Being a tricky decision to make for many brewers, the can vs bottle debate continues. Again, the route you take should be based on the preferences of your target audience and the aesthetic you are striving for as a brand. Will your consumers be enjoying their beer at home on an evening, heading to the beach or bringing them along to a party with their friends? Consider both practical and aesthetic benefits of each option.

An artistic beer bottle label is a great addition to a more luxurious product, combining a stylish label with the sleek glass bottle which feels like a great treat for the customer to enjoy. With more versatility when it comes to the size, shape and finishes available to you, unleash your creativity and create a statement craft beer label design. Alternatively, beer can labels are a classic in the craft beer industry, offering an easy way to enjoy the refreshing contents when out and about. The cost effective approach offers the option of printing either on an attachable label or directly onto the can itself, utilising all available space to maximise potential.

The professional touch

Finding the perfect combination of personal touches and professional recommendations will lead to the best craft beer labels possible. Although your custom labels need to portray your personality as a brand, working with reputable label printers to bring your ideas to life and make the most of the space can give you the final push in the right direction. From the best printing techniques to make your design pop to additional embellishments for a luxurious finish, there are no limits when it comes to craft beer label designs.

Here at Labelnet, we have worked with various brewers to take their packaging to the next level. As well as creating original designs, we use the highest quality materials and printing techniques to create labels that not only look great, but can withstand the test of time. Feel free to get in touch today to see how we can help you produce the best craft beer labels.